ABC International project can be simply achieved by installing on Airline fleet the new “ABC Media Tray Table (ABC MTT)”. This project represents a new way to make profit for European airlines. ABC capabilities go from designing, certifying, manufacturing, installing ABC MTT with built - in media window. One of added values is that the airline won’t support any cost for the media tables and maintenance service.
This proposal ABC is profitable because during aircraft flight the ads remains constantly visible to the passenger for extended periods of time, virtually guaranteeing the impression. While the readers browsing a magazine are exposed to an advert for few seconds, the minimum exposure guaranteed time with ABC MTT, is 40 minutes.
The aim of ABC MTT Project is enabling revenue sharing.